Updated: Dec 29, 2021
In 2011, French Luxury Group LVMH acquired the Italian Family Company Bvlgari for $6 Billion, making it the highest LVMH has ever offered. LVMH decided to “rebrand” and relocate the existing Bvlgari Boutique on Rodeo Drive in Beverly Hills, CA.
“Style is and everlasting impression, and jewelry is a passion that is passed through generations.” -Nicola Bvlgari
The new location for Bvlgari has a much stronger presence in Beverly Hills. It positioned itself amongst other Fine Jewelry boutiques such as Cartier, David Yurman, and Chanel. The new Bvlgari location remains on Rodeo Drive on the corner of Brighton Way, known as the "Fine Jewelry and Timepiece" section of Rodeo Drive (see images below).
The former location of Bvlgari will be home to a Men's Louis Vuitton Store, transforming LV's current store into a Women's Louis Vuitton Store.
Bvlgari was founded in Rome in 1884 as a jewelry shop and quickly established a reputation for Italian excellence with exquisite craftsmanship and magnificent jewelry creations. The Company's international success has evolved into a global and diversified luxury purveyor of products and services ranging from fine jewels and watches to accessories, perfumes, and hotels, with an unrivaled network of outlets in the world's most exclusive areas.
Address 401 N Rodeo Drive, Beverly Hills, CA 90210