Updated: Dec 29, 2021
LVMH unveils plans for the Cheval Blanc Hotel opening on Rodeo Drive in Beverly Hills, CA, and it will be their first USA location. The luxury hospitality project will cover 220,000 square feet of combined real estate. The bespoke hotel will have 115 guestrooms, ground-floor retail boutiques (presumably LVMH owned brands), dining selections, and a private club.
In 2018, LVMH purchased the former Brooks Brothers retail space at 468 N Rodeo Drive for $245M (transformed into the Louis Vuitton X Exhibition for Summer 2019). Also, during the same year, the firm purchased the Paley Center museum at 465 N Beverly Drive for $80M, which is directly behind the 468 N Rodeo Drive building.
The new Cheval Blanc hotel will occupy these contiguous parcels strategically positioned on the corners of little Santa Monica Blvd and Beverly Drive, as well as little Santa Monica and Rodeo Drive.
Public art will also be incorporated into the project's design, including a sculpture planned in conjunction with a proposed pedestrian plaza at the corner of Rodeo and Santa Monica.
According to the Beverly Hill Courier, LVMH has commissioned award-winning architect Peter Marino to design Cheval Blanc Beverly Hills. Peter Marino has strong ties with Beverly Hills and relations with LVMH. He designed many of the groups' retail brands on RodeoDrive, including Louis Vuitton, Fendi, and Dior. He also designed the Chanel and Ermenegildo Zegna stores.
The Cheval Blanc will be built over a roughly 38-month period commencing in 2022 and concluding in early 2026.
I am excited for many reasons, including how economic effects from the luxury hospitality project are anticipated to positively affect surrounding areas while also emphasizing sustainability measures set forth by LVMH. What are your thoughts about a hotel opening up at Rodeo Drive? After the Luxe Hotel on Rodeo closed in 2020.
Celebrating a delicate alchemy between tradition and innovation, local architecture and timeless elegance, our Maisons blend bold design and contemporary inspirations with local craftsmanship. Cheval Blanc has since 2006 developed unique properties with an unparalleled sense of detail. In a warm, convivial atmosphere, Cheval Blanc Maisons invite guests to experience memorable moments with their families or friends.
The LVMH group brings together truly exceptional Houses. Each of them creates products that embody unique savoir-faire, a carefully preserved heritage and a dynamic engagement with modernity. These creations make our Houses ambassadors of a distinctively refined art de vivre.
Sources: Beverly Hills Courier, Peter Marino Architect, LVMH