Cowboy Luxury "Ye-ha"

Updated: Dec 29, 2021

The luxury retail business has always been much of Texas as the oil business. Neiman Marcus, an American luxury department store founded in 1907 in Dallas, TX, introduced luxury fashion to Texans. Neiman Marcus sold quality clothing that was not commonly found in Texas and allowed Oil-rich Texans to flaunt their wealth more sophisticatedly.

Presently, Texas remains an important market for luxury retail with no signs of slowing down. Within the past five years, Texas has witnessed an influx of new luxury store openings, renovations, and new shopping centers. Dallas and Houston are the most prominent luxury markets in Texas.

Highland Park Village

In 1907, when Neiman Marcus was founded, the town Highland Park Village was established. Highland Park Village is America’s first shopping center and the prototype for shopping centers across the USA. Commonly referred to as the Beverly Hills of Texas, Highland Park Village has become one of the most beautiful communities in the nation.

Dior Beauty boutique. Image via Dior.

Mega French fashion house Christian Dior debuted the second Dior Beauty Boutique in the USA at Highland Park Village. The Dior Beauty Boutique is approx. 600 square-foot and is located just a few doors down from the full-line Dior boutique two years ago. Dior Beauty includes both product and the famous Dior Cabine, a spa room led by a certified beauty specialist by the Dior Institut.

Another significant French Fashion House, Hermes of Paris, recently renovated and expanded its Highland Park location. Hermes introduces a new second level, giving the new boutique a much larger space to showcase all 16 product categories, including the growing furniture and home accessories collection.

Within two years, other major fashion brands to open at Highland Park Village include Celine, Saint Laurent, Brunello Cucinelli, and James Perse. I view Highland Park Village as a blend between Melrose and Rodeo Drive, but without a significant retail mix of LA craziness.

Address 47 Highland Park Village Dallas, Texas 75205

Contact P: 214.443.9898 E:

River Oaks District

The Houston Galleria has been a long-time destination for luxury shopping and is the nation’s fourth-largest shopping mall, but now there is a new threat to The Galleria. After two years of development, Houston’s highly anticipated shopping center River Oaks District is finally opened.

Located in the heart of Houston and less than two miles away from The Galleria. Many luxury brands had closed their Galleria location to open at River Oaks; this is their first boutique in Houston for other luxury brands. Only about 80% of the shopping center is open, many new attractions to come.

The River Oaks District is an experiential shopping service. A blend of luxury retail, dining, and entertainment in an outdoor environment and luxury living apartments.

Address 4444 Westheimer Road, Houston, TX 77027

Contact P 713.904.1310 E

Hours Monday - Saturday | 10am to 7pmSunday | 12pm to 6pm

Images courtesy of Yelp, Dior and Oliver McMillan

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